OUR MISSIONWHY Sports Media Group is a social enterprise dedicated to assisting the wide range of organisations challenged with creating an active nation. We seek to ensure greater participation in UK sports from all areas of society regardless of gender, age, faith, ethnic origin, sexual orientation, economic position, disability or level of ability.
Through a series of strategic conferences and accompanying digital and social engagement strategies, WSMG will provide a platform to drive greater collaboration across the leading governing bodies and their delivery agents for UK sport. In turn, it is hoped that strong governance can be improved upon, participation increased, and partnerships strengthened.
We believe that sport and physical activity has the power to unite people, transform lives and positively engage disadvantaged communities. Investing in sport at a local level can only help to advocate and nurture young talent whilst developing skills, breaking down social barriers and creating a healthy society.
Many of the factors behind inactivity in sport are associated with social exclusion. As a social enterprise we believe that effective programmes to encourage participation in physical activity will create stronger communities. Through our network of partners we will work hard to support such agendas whilst reinvesting a percentage of our profits into community engagement projects and reputable charitable organisations.
To ensure that we deliver on our pledge we are urging policy makers, governing bodies, local authorities, coaches, volunteers and of course the general public to work with us to ensure we have a nation that is proud to participate at all levels of sport.